About the Program
The 6-Month Advanced Industry Diploma in Digital Marketing & SEO is a fast-track, career-focused program designed to equip students with essential digital marketing and SEO skills for professional and entrepreneurial success.
Students gain practical expertise in search engine optimization, social media marketing, content creation, analytics, and paid advertising through real-world projects and campaigns.
Key Benefits:
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Hands-on SEO & digital marketing campaigns
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Exposure to industry-standard tools and analytics
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Portfolio-ready projects and measurable results
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Career preparation and freelancing guidance
Ideal for:
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Beginners aiming for a professional digital marketing career quickly
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Entrepreneurs and small business owners
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Marketing professionals upskilling for online marketing
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Freelancers seeking specialized digital marketing skills
Program Highlights
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6-Month Structured Curriculum
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Project-Based Learning Approach
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4–6 Hands-On Projects & Campaigns
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Real SEO & Analytics Tasks
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Career & Portfolio Support
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Industry-Aligned Marketing Workflow
Structured Curriculum
Phase 1 – Foundations & SEO Essentials (Months 1–2)
Objective: Build foundational digital marketing and SEO skills.
Module 1: Digital Marketing Basics
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Introduction to digital marketing & online business
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Marketing funnels & customer journey
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Module 2: SEO Essentials
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On-page SEO (keywords, headings, meta tags)
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Off-page SEO basics (backlinks, directories)
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Technical SEO overview (sitemaps, robots.txt)
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Google Search Console & SEO tools introduction
Module 3: Content & Social Media Basics
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Blogging, video, and graphics strategy
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Social media platforms overview
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Content calendar and engagement strategy
Phase 1 Assessment: Mini-project: Website SEO audit + social media content plan
Phase 2 – Campaigns & Analytics (Months 3–4)
Objective: Apply skills to real campaigns and measure results.
Module 4: Paid Marketing & Ads
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Google Ads (Search & Display)
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Social media ads (Facebook, Instagram, LinkedIn)
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Campaign optimization & ROI tracking
Module 5: Analytics & Reporting
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Google Analytics & Tag Manager
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KPI reporting & performance dashboards
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Data-driven marketing decisions
Module 6: Email & Affiliate Marketing
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Email campaigns & automation
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Newsletter creation & segmentation
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Affiliate marketing basics
Phase 2 Assessment: Hands-on campaign simulation & analytics report
Phase 3 – Advanced SEO & Capstone Project (Months 5–6)
Objective: Implement full-scale projects and professional practices.
Module 7: Advanced SEO Techniques
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Schema markup & structured data
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Local SEO & Google My Business
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Mobile SEO & voice search optimization
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Competitor analysis & SEO audit
Module 8: Professional Development
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Client communication & reporting
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Career guidance & freelancing strategies
Module 9: Capstone Project & Industry Simulation
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Full SEO & digital marketing campaign for a business (real or simulated)
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Social media management, content creation, paid campaigns
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Analytics tracking and performance report
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Internship Opportunity
Top-performing students may be considered for a structured internship at FN Tech Solution, based on:
Internship provides:
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Exposure to real marketing campaigns
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Internship selection is merit-based and not guaranteed for all students.
Attendance & Evaluation
Attendance Policy:
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Minimum 80% attendance required
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Below 70% → ineligible for certification
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Missed sessions must be completed within 7 days
Evaluation System:
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Continuous Assessment: 40% (assignments, labs, campaigns)
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Internship / Industry Simulation: 10%
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Final Capstone Project: 30%
Passing Requirement:
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Capstone project approval mandatory
Certification Levels
Upon completion, students receive an Industry-Certified Diploma in Digital Marketing & SEO from FN Tech Solution.
Career Support
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Portfolio guidance with campaign results
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CV & LinkedIn optimization
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Freelancing marketplace mentorship
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Internship opportunities (merit-based)
Refund & Withdrawal Policy
1. Withdrawal Terms
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Students may withdraw by submitting a formal written request to FN Tech Solution administration.
2. Refund Policy
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Full Refund: Withdraw within first month → 100% course fee refunded
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Withdrawals after first month → considered case-by-case; partial refund may apply
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Administrative fees may apply
3. Refund Procedure
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Submit request via email or in-person
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Refund processed within 15 working days
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Refunds via original payment method
4. Non-Refundable Fees
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Registration / admission fee
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Service / administrative charges
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Material costs (if already provided)
5. Program Transfer Policy
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Batch transfers possible with 7-day prior request, subject to availability
6. Policy Amendment
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FN Tech Solution reserves the right to modify this policy; students will be notified in writing
Legal Disclaimer
The Advanced Industry Diploma in Digital Marketing & SEO is a private professional training program conducted by FN Tech Solution.
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Certificate is not affiliated or accredited by any government education board, university, or statutory body
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Completion does not guarantee employment, job placement, or income
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Program content, schedules, and instructors may be updated to maintain industry relevance